Spring 2012 Entrepreneurship Courses 

23885    ENTR 0204 – Managing the New Venture     MW 12:30-1:45

Just how do you start and run a business?

We will pick a business, decide on its structure, fill out the paperwork, and get started!

Throughout the semester we will walk through the numbers as the business develops and learn how to spot small problems before they become big ones.  We’ll also learn and practice the legal reporting to the government.

Textbooks:

Effectual Entrepreneurship [Paperback]

Stuart Read, Saras Sarasvathy

ISBN-13: 978-0415586443

Financial Management 101:  Get a Grip on Your Business Numbers

Angie Mohr

ISBN-13: 978-1551808055

18935   ENTR 1302 – Marketing the New Venture   Web course meets online Thurs 8-9pm

This is an online course.  It covers how a small business can use very limited marketing dollars to attract and keep customers.  How do you know whether advertising is effective or not?  What price is the optimal one for your product or service?  Where can you find the best customers for your business?

Textbooks:

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (paperback)

ISBN-13: 978-0137021338

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen (Jun 7, 2011)

ISBN-13: 978-0071762342

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business,  by Ann Handley (Author), C.C. Chapman

ISBN-13: 978-0470648285